Most audit tools default to a static PDF export or an in-app dashboard. The first reads as commodity; the second locks the work behind a login the implementation team does not have. We ship multiple artifacts side by side, each formatted for the team that will actually use it. Pulse ships two artifacts: the PDF report and the Schema Pack. SXO Audit and Enterprise ship all three (PDF, Playbook, Schema Pack), scaled to the tier's scope.
A premium, printable narrative report. Executive summary, citation state, competitive position, themed findings, prioritized roadmap, schema pack coverage, implementation handoff. Designed to read as a McKinsey-grade deliverable, not a dashboard export. The artifact you forward to the CEO.
An interactive web hub at a private URL: 7 tabs covering overview, findings, schema, priority backlog, prompts, library of best practices, and FAQ. Copy-paste ready. Brand-switcher when you order Enterprise. Lives 12 months from delivery, no login required, deep-linkable so you can forward a specific section to a specific owner.
A zipped folder of paste-ready JSON-LD (JavaScript Object Notation for Linked Data) blocks, one per audited URL, pre-validated against Schema.org and Google Rich Results Test. Drop into your CMS or Next.js metadata; ship in your next PR.
Format is a pricing lever most generative-engine and AEO tools leave on the table. A static PDF reads as commodity work; a structured, interactive, personalized deliverable reads as premium. The multiple artifacts together let the same audit serve different audiences without forcing any of them to translate.
ONE-TIME · 3 BUSINESS DAYS · ASYNC
A focused generative-engine visibility check. Single brand, up to 10 URLs, up to 10 priority buyer questions across 4 LLM engines (ChatGPT, Perplexity, Gemini, Claude), plus Bing organic and Google AI Overview brand-presence checks. Citation-share scorecard plus a per-page JSON-LD schema pack for the audited URLs.
ONE-TIME · 5 BUSINESS DAYS · ASYNC
The flagship. A comprehensive, actionable, sitewide audit of how humans, search engines, and AI models find, quote, and cite your business - paired with a prioritized fix backlog and a per-page schema pack.
Crawlability, indexation, Core Web Vitals, internal linking, keyword coverage, title/meta hygiene, schema markup, OpenGraph/social tags, and E-E-A-T signals.
SERP feature presence (featured snippets, People-Also-Ask, Google AI Overviews) and structured Q&A content.
Citation share across ChatGPT, Perplexity, Gemini, and Claude for your priority prompts; brand-presence and rank checks on Bing organic and Google AI Overview. Source-page analysis and llms.txt validation so you know why you were cited (or not).
YouTube, Wikipedia, Google Knowledge Graph, Wikidata, and Google Business Profile: the off-site pages and records that LLMs and answer engines quote when they write their answers.
<script type="application/ld+json"> blocks tailored to each priority page's content type - pre-validated against Schema.org and Google's Rich Results Test.ONE-TIME · 10 BUSINESS DAYS · ASYNC
For multi-brand portfolios. Same methodology as the SXO Audit, scaled across up to three brands, with a per-brand prompt grid and a per-brand fix backlog.
Scoped for English-language answer engines. Multilingual or non-English-market audits are available as a custom engagement. Send us a note for a scoped quote.
After your team has shipped the recommendations, we run a second-pass audit to measure citation lift and rebuild the priority stack. Quoted per engagement - usually between $3,500 and $6,500 depending on scope.
We don't offer ongoing retainers, content production, link building, or managed services. If that's what you need, we'll happily recommend partners.
Every audit produces a self-contained HTML report you can read, print, or forward. Below is a live cut from a sample audit run against acme-heating.example.com - fabricated for demo, structurally identical to what you receive.
Fixed scope. Fixed price. A report your team can actually ship from.